Monday 10 August 2015

The Power Politics


Antonio Gramsci, an Italian philosopher and theoretician, coined the popular term “hegemony”.  Hegemony simply means the dominance/ governance of one social group over the others. This literary term can been used and perceived in many different ways. According to me, hegemony prevails in all aspects of our life whether it is gender or politics.

This dogma when applied to the present scenario holds more than a little value. The Indian publishing industry too is very hegemonic in nature i.e. divided into two noticeable groups– the influential or the governing and not-so-influential one. Books published by publishing houses such as Penguin Books, Random House, Rupa Publications, Harper Collins, Leadstart Publishing House, Westland Publishers among several others are always creating or making news. We are all huge Penguin fans and keep track of its new releases, special days, etc. But do we give any thought to the independent publishing houses prevailing in India? We are barely aware of their presence as well as their work. Several small publishing houses are doing brilliant groundbreaking work, but their achievements and success is deeply buried and crushed within this power play.

They [independent/ small-time publishing houses] seem to be nothing more than lifeboats adrift in a sea of bestsellers – providing a lifeline for unknown talents, for subjects that have been neglected or rediscovered and for a whole lot of other crazy stuff. 

The above quote fits perfectly. For palpable reasons the small time publishing houses do not have such resources and capital to create as much publicity and awareness as their counterparts. They sure do face a lot of problems marketing their books, getting more readerships, etc., but how often do we give them a chance? Publishing houses such as Zubaan Books, Blaft Publications, Indus Source, Queer Ink Publishers among several others are making history with their cutting-edge fiction and non-fiction books. But how many of you guys have heard about them, and about the kind of books they publish? The finest thing about these publishing houses is their passion. The innate desire to discover the buried treasures in Indian literature is what keeps them determined. These indie publishing houses are more absorbed in creating and bringing out the forbidden/ untouched content. They are not consumerist by nature; it is more of quality books than quantity– providing the readers with diversity and multiplicity in terms of story.

Isn’t this anything but a power play?  

We reside in a capitalist society where we are so engulfed by the big shots that we rarely glance or give others a chance. There is indeed a dire need to break-free from this hegemonic rule and look at everyone equally. There is no doubt in the fact that Penguin Books, and several other big publishers provide us with exciting and enthralling stories, but we need to unearth new forms of literature, look beyond the ordinary and these independent publishing houses are doing just that.

No comments:

Post a Comment